Member-only story
Is “Fast Content” As Harmful as “Fastfood” In the Long run?
I used to look highly at Tim for his writing skills and ability to speak to the masses. I was in awe for several weeks when I discovered him, avidly reading his posts on personal development and entrepreneurship. He seemed to have it all figured out. But then, one day, it strikes me: Tim is not telling me anything new. What he’s saying is common knowledge and generally simple things that anyone could easily figure out by themselves, so what’s the whole deal about this guy? Why is he so successful?
After a while, immersing myself in everything he was writing over social media, I finally understood. Readers appreciate simplicity. We relish someone pre-digesting information and transforming it into knowledge because we’re lazy. So when people like Tim push simple success lists like this:
The smartest people I’ve ever met in business:
1. Read a lot of books.
2. Are incredibly humble.
3. Spend time alone.
4. Are quiet in meetings.
5. Don’t argue with trolls.
6. Hold opinions loosely.
7. Make people think.
8. Hate being the smartest person in the room.There’s a lesson in there.